In order to express the active and adventurous image of Nepa, an outdoor sports brand, we proposed three customized fragrances in the clean and cool fougère/Aqua/Cyprus family. Herb Mate is attempting to market more differentiated scents by combining exclusive package designs as well as developing scents optimized for brand images.
Choose the brand scent based on the perspective of consumers and store owners.
Among the three samples, chamomile C-5 scent has been confirmed. The selected scent is soft, soothing, and features a sweet scent. In particular, customers visiting Nepa stores were well-received for being able to shop in a comfortable atmosphere by allowing them to experience a refreshing forest feeling.
Brand customized scent field test (store installation)
In order to accurately test the brand's customized fragrance, five stores in the Seoul metropolitan area (Namdaemun, Jongno, Dobongsan, Uidong, and Cheonggyesan) were selected to install fragrance samples and investigate consumer reactivity.
98, 1st floor, Namdaemun-ro 3-ga, Jung-gu, Seoul
Room 182-6, Jongno 5-ga, Jongno-gu, Seoul
411-1 Jeddah-dong, Dobong-gu, Seoul, No. 43, 44, 51, and 52
260-11 U-dong, Gangbuk-gu, Seoul.
419-17 Wonji-dong, Seocho-gu, Seoul, 1st floor.
Customized & Package design
Development of exclusive dispensers and packages.
We have proposed a scent dispenser package design that can be used for various purposes by developing a design that harmonizes the "red" color, the key color of Nepa, with an active and positive image. In addition, the brand image of Nepa was inserted into the scent refill container installed inside the injector to further emphasize the company's identity.