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Project Planing

Herbmate


Client

NEPA Campcrafter


Working Period

OCT. 2015


@2015 Herbmate. All rights Reserved. 

Brand keywords

Vitality·Challenge·Adventure·Passion·Nature·Coolness

활력·도전·모험·열정·자연·시원함

In order to express the active and adventurous image of Nepa, an outdoor sports brand, we proposed three customized fragrances in the clean and cool fougère/Aqua/Cyprus family. Herb Mate is attempting to market more differentiated scents by combining exclusive package designs as well as developing scents optimized for brand images.

Brand Scent recommendation
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Chamomile Line C-5

Brand Scent Process

Choose the brand scent based on the perspective of consumers and store owners.

Among the three samples, chamomile C-5 scent has been confirmed. The selected scent is soft, soothing, and features a sweet scent. In particular, customers visiting Nepa stores were well-received for being able to shop in a comfortable atmosphere by allowing them to experience a refreshing forest feeling.

Chamomile Line C - 5 The selected scent is asweet scent that is softand soothing. You can experiencethe refreshing feelingof the forest to create acomfortable atmosphere.

Brand customized scent field test (store installation)

In order to accurately test the brand's customized fragrance, five stores in the Seoul metropolitan area (Namdaemun, Jongno, Dobongsan, Uidong, and Cheonggyesan) were selected to install fragrance samples and investigate consumer reactivity.

Location (Korea)
Address
Scent
Namdaemun
98, 1st floor, Namdaemun-ro 3-ga, Jung-gu, Seoul
C+3
Jongno
Room 182-6, Jongno 5-ga, Jongno-gu, Seoul
A+5
Dobongsan
411-1 Jeddah-dong, Dobong-gu, Seoul, No. 43, 44, 51, and 52
A+3
Ui-dong
260-11 U-dong, Gangbuk-gu, Seoul.
A-5
Cheonggyesan
419-17 Wonji-dong, Seocho-gu, Seoul, 1st floor.
A-3
Customized & Package design 
Development of exclusive dispensers and packages.

We have proposed a scent dispenser package design that can be used for various purposes by developing a design that harmonizes the "red" color, the key color of Nepa, with an active and positive image. In addition, the brand image of Nepa was inserted into the scent refill container installed inside the injector to further emphasize the company's identity.

Customer Service. 82-1588-6887

Open. Mon-Fri | am 8:30 - 17:30

Lunch. 12:00 - 13:00

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Head Office

Herb Mate Co., Ltd.

CEO : Kim, Bo-sung | Administrator : Min, Ki-soo

Address : (08505) 405~406-ho, 123, Gasan digital 2-ro, Geumcheon-gu, Seoul, Republic of Korea

Business No. : 119-81-86067 (Republic of Korea)

Mail-order business : Geumcheon No. 18-1508

Tel. : (+82)1588-6887 | Fax : (+82)02-2025-8636

E-mail : bigaster@naver.com

Canada Branch

ENTREPRISE HERBMATE INC. | 242 - 5115 Ave Trans-Island Montreal (Quebec) H3W 2Z9 Canada

Business No. : 1175249557 | Tel. : 1-514-482-0010

Fax : 1-514-482-6577 | E-Mail : herbmate.ca@gmail.com

Administrator : CLARA KIM