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Project Planing

Herbmate


Client

KOLON SPORT


Working Period

OCT. 2012


@2012 Herbmate. All rights Reserved. 

Brand keywords

Nature·Trust·Freedom·Experience·Adventure

자연·신뢰·자유·경험·모험

Kolon Sports, an authentic outdoor sport that satisfies curiosity and adventure by bringing nature and humans together, is the pioneer of outdoor life that has spread and revitalized leisure culture by launching hiking products for the first time in Korea. Key Color is an active "green," and Herbmate attempted to steer based on adventure spirit and creativity to develop a scent that can represent Kolon Sports' image well.

Brand Field Test

Herb Mate developed two types of brand-tailored fragrances that best express Kolon Sports and held a trial for Kolon Sports' agency owners.

More

Phytoncide Floral
Woody Type 

Brand Scent Process

Choose the brand scent based on the perspective of consumers and store owners.

In addition to the survey on the preference for scents, Type A-Phytoncide Floral Woody type scents were finally selected through voting by store owners who participated in the demonstration.


Type A-Review.

  • It's cool and refreshing, so it feels like I'm in the forest.
  • The scent of pine trees hovering at the tip of the nose blends with nature.

Major Store Pilot Test (Type A + B)

In addition to holding a trial, Herb Mate installed phytoncide A and B types at five major stores

nationwide and conducted pilot tests through cooperation with Kolon Sports' marketing team.


Lotte Myeongdong branch.
Sadang, Korea
Myeongil, Korea
Cheongju Korea 
Chuncheon Korea 
impression
It has a strong scent.
cool and moderate
It feels like the scent has subsided, so it's heavy.
Nice and cool scent.

Heavy scent.
Reaction
A scent that you can feel in nature.
The best response.
need a cooler scent.
Both the staff and the customer were satisfied.
Nothing special.
preference
don't know.
Prefer type-A
don't know.
Prefer type-A
only tried one type.
Others
want a softer scent.
The dizziness and headache that I felt in the new building disappeared.
Suitable for scent and space.
The scent feels soft.
Due to the geographical nature of the store, it's inconvenient because of the smell of the sewer

Customized & Package design 
Development of package exclusively for brand image through cooperation.

In cooperation with Kolon Sports' marketing team, we developed and proposed a dedicated dispenser

and package that can show the brand image well.

Customer Service. 82-1588-6887

Open. Mon-Fri | am 8:30 - 17:30

Lunch. 12:00 - 13:00

Sent-Creation

Product·Rental

Our Story

Social

Head Office

Herb Mate Co., Ltd.

CEO : Kim, Bo-sung | Administrator : Min, Ki-soo

Address : (08505) 405~406-ho, 123, Gasan digital 2-ro, Geumcheon-gu, Seoul, Republic of Korea

Business No. : 119-81-86067 (Republic of Korea)

Mail-order business : Geumcheon No. 18-1508

Tel. : (+82)1588-6887 | Fax : (+82)02-2025-8636

E-mail : bigaster@naver.com

Canada Branch

ENTREPRISE HERBMATE INC. | 242 - 5115 Ave Trans-Island Montreal (Quebec) H3W 2Z9 Canada

Business No. : 1175249557 | Tel. : 1-514-482-0010

Fax : 1-514-482-6577 | E-Mail : herbmate.ca@gmail.com

Administrator : CLARA KIM